2023 marks the 50th anniversary of the establishment of diplomatic relations and more than 400 years of people-to-people contacts between Vietnam and the Netherlands. The visual identity — a combination of the Vietnamese lotus flower and the Dutch tulip supported by the acronyms NL (Netherlands) and VN (Vietnam) symbolize the close ties between Vietnam and the Netherlands, reference the 50 years of bilateral relations, and pay tribute to the Vietnamese and Dutch culture. In cooperation with the Netherlands Embassy in Hanoi and the Consulate-General in Ho Chi Minh City.
The identity is launched together with Liesje Schreinemacher, Netherlands Minister for Foreign Trade & Development Cooperation at the Independence Palace in Ho Chi Minh City as part of the trade mission end of November 2022.

Opening trade mission by Minister Liesje Schreinemacher

Prime Minister Mark Rutte is colorizing the NLVN50 logo at the Hanoi-Amsterdam High School in Hanoi (2/11/2023)

Staff Netherlands Embassy, Hanoi

Official NLVN50 poncho (photo Tùng Tin)

Ho Chi Minh City Dept. of Transport goes orange

Launch with Minister Liesje Schreinemacher in the Independence Palace (29/11/2022)

Tuoi Tre newspaper ↳ www.tuoitre.vn

Cycling event in Ho Chi Minh City to promote sustainable mobility

More than 600 participants joined the tour ↳ www.saigontimes.vn