In 2023, Vietnam and the Netherlands celebrate 50 years of diplomatic relations and more than 400 years of people-to-people contacts. The visual identity combines the Vietnamese lotus flower and the Dutch tulip which symbolize bilateral values of both countries — peace, harmony, hospitality, collaboration and friendship. In cooperation with the Netherlands Embassy in Hanoi and the Consulate-General in Ho Chi Minh City.
The identity is launched together with Liesje Schreinemacher, Netherlands Minister for Foreign Trade & Development Cooperation at the Reunification Palace in Ho Chi Minh City as part of the trade mission end of November 2022.

Ho Chi Minh City Dept. of Transport goes orange

Official poncho

Year of the Cat, 2023

Dutch December Dance, 2022